Well, if what MSCHF wanted was Nike’s attention, its new, satanic-themed creation has definitely done the trick. “That would’ve been rad,” Kevin Wiesner, then the creative director at the artistic brand MSCHF, told The New York Times in a 2019 interview. Neither Nike - nor the Vatican, for that matter - took legal action against MSCHF, or publicly disavowed the shoes.
As the most Googled shoe of 2019, the Jesus Shoes arguably brought Nike good press, or at least an enormous amount of attention, despite zero involvement from the company.Īnd while not everyone believes in Jesus, the man doesn’t appear to have many haters. The pair, not endorsed or made by Nike, was worn by A-list celebrities like Drake - a huge Nike fan who now has his own sub-brand with the Swoosh. Two years ago, MSCHF created a media frenzy with the debut of its “Jesus Shoes,” a customized Nike Air Max 97 sneaker filled with holy water from the Jordan River.
